The Transformational Infrastructure Project

Transformation, this is one buzzword that generates lot of interest. In a country like India, where urban population densities are growing by the day, there is enormous strain on existing infrastructure, often leading to a breaking point.

Here, the word transformation attains significance. It has given rise to hope for urban India that infrastructure would be revamped accordingly but even as decades pass quickly, sometimes the upgradation may not have happened and also in case this was implemented, it may have been inadequate. Hence, any infrastructure project of scale for a city like Hyderabad, which is among the top 100 growing cities of the world, a new infrastructure should not only be built keeping the next 50-100 years in consideration, but it should also be environment-friendly, sustainable and usher effective transport solutions for long-term.

L&T Metro Rail Hyderabad has envisaged building a metro of this scale in Hyderabad. After many challenges, the project today is being executed swiftly with due emphasis on the urban landscape and heritage of Hyderabad, a city that boasts of cultural roots for over seven centuries.

The project involves three high-density corridors, Miyapur – LB Nagar, Nagole-Shilparamam and Falaknuma-Jubilee Bus Station covering approximately 72 kilometers. While Falaknuma serves as the closest point to the Greenfield Rajiv Gandhi International Airport, Jubilee Bus station is the gateway to hinterlands of Telangana, thereby linking the rural regions with a high growth urban region. It also connects the urban dense corridors of Kukatpally with the relatively dispersed and planned suburbs of LB Nagar. Uppal, an emerging IT hub and also a residential hub towards Hyderabad East is connected to Shilparamam, located adjacent to the IT hub of Madhapur and the Business district of Gachibowli. Currently, the regular commute through public and private transport through these corridors is not only time consuming but it also burns a hole in the commuter’s pocket with fuel bills.

Imagine a seamless travel across the dense corridors of Hyderabad city in the relative comfort of ultra modern and world-class air conditioned metro coaches, that operate at regular frequency. What is important in modern and urban life is the quality of living. The means of transport that one uses is a key indicator of how the population of a city lead their life, how they commute to and from work location, how they commute to leisure destinations, airports, railway stations and bus terminals.

Hyderabad Metro also connects key railways stations and bus terminals along its corridors and one can easily switch between them at interchange stations. The metro stations are user-friendly and they consist of all the amenities required such as ATMs, gift shops, refreshment centers and a host of other shopping establishments. In every aspect of Metro, right from ticketing, the comfort of coaches, the frequency, the duration of travel, access to different parts of the city, one can experience a true transformation of sorts when it comes to public transport. Hyderabad Metro is truly a world-class mass rapid transport system all set to ‘transform’ the life of common man in Hyderabad.

The Benefits of a Dedicated Corridor

Core development in cities like Hyderabad has mostly happened based on few regions emerging as medical hub, residential hub and commercial hubs etc. but there have been no concerted efforts to truly dedicate large sections of arterial roads in the city as a dedicated corridors for business and residence.

Based on the extent of roads, their length, proximity to key business establishments, there has been development, which was again not planned. In this era of population explosion and globalization, it is imperative that cities like Hyderabad ‘plan’ development than leaving it as a chance occurrence in few isolated pockets. The arrival of L& T Metro Rail Hyderabad is all set to challenge the established patterns and usher an entirely dynamic means of transportation system, which creates many advantages across many sectors in this dynamic city. Modern Hyderabad has not kept pace with modern transportation systems and a dedicated development plan abutting the transport corridors is set to alter that.

The first phase of L& T Metro Rail Hyderabad, which entails three major routes, is definitely poised to give a fillip to businesses, encourage the growth of new businesses and have a domino effect on development per se. It is a Mass Rapid Transit System (MRTS) that spans across three high-density corridors of Hyderabad covering 71.16 km of Metro Line. The three routes are Nagole-Shilparamam, L.B.Nagar -Miyapur and Falaknuma-Jubilee Bus Stand. Already with the announcement and rolling out of Metro viaducts and tracks, the adjoining residential and commercial zones in the three corridors have seen a spurt in terms of increase in the value of properties. This project envisages development of pedestrian paths & skywalks that connects commercial complexes, public institutions, bus stations, railway stations etc. By enjoying a close proximity to heritage structures, it can also promote tourism.

There will be development of businesses of all kinds, small, medium and big and the fact that there will be tremendous customer patronage, many new business are expected to come to cater the needs of travelers. This can range from caterers, cab services from Metro stations to other locations, demand for educational institutions, more apartments, recreational spaces, entertainment zones, food courts, restaurants and a host of other products and services.

This can herald a completely new set of development activities along the entire corridor and alighting at any metro station or boarding metro rail at any station can make no difference, as most of the amenities will be at the reach of customers. The development at each metro station across all the corridors in a radius of 1-2 kilometers will ensure creation of well-developed zones for every one kilometer on the 71-kilometer stretch. 

Train Wrap, A one-of-its-kind offering from Hyderabad Metro!

Hyderabad Metro is definitely the project of the future and the face of Hyderabad in modern age. In a nutshell, the project’s contribution to Hyderabad can be categorized as Hyderabad – Before Metro and After Metro. Such is the impact of this mode of transport system that it has already resulted in a spurt, in terms of the future development patterns. Areas abutting the Metro Corridor are expected to emerge soon as harbingers of business growth.

Hyderabad Metro, with its potential is not only a boon for the people of Hyderabad, but also for retail companies. Can you imagine how you would feel to see your company’s logo and advertisement on the world-class Metro coaches? These crisscross the key intersections of Hyderabad spanning not less than 72 km’s in different directions connecting North with South, East with West and other densely populated regions.

On an elevated platform with highest visibility, the retail blitzkrieg on Metro coaches, also called Train Wrap can unlock a never seen before visibility for your businesses and create the perfect growth stimulus for companies/individual businesses. This is nothing short of advertising on the move and coupled with the number of trips that are made each day plus the repeated travellers and commuters at metro station who view the displays every trip, every day.

Advertising is taking new leaps and bounds in a digital era, however at the same time there is no still parallels for conventional advertising. Metro combines the traditional advertising strategies with an international transportation project that adds a new sense of brand identity.  In line with the advertisings space made available on Metro station, viaducts, Metro smart cards and other infrastructure associated with the project, Train wrap is presented as a latest offering from the Metro planners. Here is your opportunity to book your space for unlimited and highest visibility where your brand images and products encapsulate the spaces exterior to Metro coaches and yes, enhance your profits.

It is a choice that businesses make when it comes to effective advertising, serving as a key step for retail companies ever on the lookout for something new and challenging at all times. With the immense expectations for the Hyderabad Metro to roll out, here is a chance for companies to grow and match their trajectory of business growth with the growth of Metro and its popularity. Here is a unique chance to truly go ‘international’ in your city, Hyderabad.