L&T Metro Rail Hyderabad Limited is well known for its vision
in taking forward the project of Hyderabad Metro Rail, a boon for the city of
Hyderabad. The Hyderabad Metro Rail – Brand Ambassadors Campaign was actually conceptualized
and promoted by L&T Metro Rail (Hyderabad) Limited, as a unique platform for
bringing all the denizens of Hyderabad in
becoming involved with the prestigious Hyderabad Metro Rail Project.
This campaign was initially launched on January 8, 2013 and
the enthusiasm was evident in the form of 25000 registrations. Hyderabad Metro
Rail is truly a people-driven Project. It is indeed a remarkable project for the
people of Hyderabad. The citizens of this historic city also have an ownership
of this project and therefore for the selection of Brand Ambassadors, the
denizens of Hyderabad city were an obvious choice.
The campaign envisaged finding the right flag bearers for
the Hyderabad Metro Rail project from various genres. This involved choosing 8
Brand Ambassadors by means of stringent format and methodology, carried across various
phases to choose the right set of Brand Ambassadors.
The entire activity was spread over 11 months touching
various segments of the society such as School & College Students, Housewives,
Senior Citizens, Executives, and
Entrepreneurs. An eminent panel of
judges chose these Brand Ambassadors, finally after various audition
rounds. The Brand Ambassadors are indeed the Face of Hyderabad Metro Rail
Project conceived to play a key role in publicity and also visibility campaigns
of the prestigious Hyderabad Metro Rail project.
The
ambassadors selected were Sarath Chandra Jami- Executives category; Shreyas Srinivasan-
School students (male) category; Dhruvika Shani - School students (female)
category; Purvi Sekhani- College students (female) category; Sandesh kumara Baheti - College
students (male) category; Sarvamangala-
Entrepreneurs category;
Preeti Mohan- Housewives category and Dr. Anand Raj Varma - Senior
citizens category.
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